That's an LD3 AKE shipping container, which fits neatly in the cargo hold of an airplane. So why has Konstantin Grcic chosen to put it on display in "Design Real," the design exhibit he's curating in London that opens later this week? As The Times reports,
"People may see a flight container as a stupid aluminum box, but it's an important product of our times," he said. "It's interesting to understand why it looks the way it looks and is made the way it is made, and to think about its impact on the economy and material world. The other objects have incredible stories too. I want people to leave the exhibition feeling as excited about them as I do."
"Design Real" focuses on the relationship between product design and industrial culture, and opens at London's Serpentine Gallery this Thursday. Click here to read more about the show, as well as coverage of Grcic's newly-opened "Decisive Design" retrospective in Chicago.