Earlier, we spotted RAW COLOR's first project at the Dutch Design Week 2007. The project 100%JUICE demonstrated the power of natural color by extracting "natural ink" from vegetables.
Today, it's worth checking out RAW COLOR No.1, 2 and 3 which demonstrates their continued visual research on vegetables and examination of their internal structures. One of the results is a natural color map categorizing the diversity of vegetables by shades and families.
RAW COLOR is a cooperation between designers Christoph Brach & Daniera ter Haar and demonstrates the often unnoticed beauty of our everyday veggies.
Aart van Bezooijen is a Dutch optimist and motivator for materials in design. He lives and works in Hamburg where he founded Material Stories (2005) to inspire and enable the best use of materials to make design more competitive, creative and sustainable.
2011 he explored sustainable solutions from around the world during the "It's Not Easy Being Green" project with graphic designer Paula Raché. He co-organized the Materials Café exhibitions at the Hannover Messe in Germany, the world's leading trade fair for industrial technology. Since 2012, he works as Professor for Material and Technology Transfer at the Burg Giebichenstein University of Art and Design Halle growing a new materials library.