The Irish Times interviews Don Norman over Skype using video and learns the direction of his thoughts on where he believes the next focus of design should be - ecosystems, "where eco means not only the product, but also the environment, the planet,". Here's a snippet from this sensitively written article:
"By now, we're so aware of usability, I'm not interested in it," Norman says now, proving how much things have changed since The Design of Everyday Things was published in 1988. "I take usability for granted now. That's like saying 'I should worry about whether the bridge will hold.' You're right, that's very important, but we've moved beyond that, you don't worry about the bridge holding now."
As Norman sees it, technology has moved along a developmental trajectory that has seen its priorities evolve along with the demands of the user. "In the beginning, it was 'Can you make the technology work?'," he explains. "Then 'Can you make it understandable?' Then 'Can you make it attractive and smoothly designed?' Now it is focused more on the experience. And I'm arguing we should be focusing more on the total experience - the ecosystem."
Niti Bhan focuses on offering strategic insight for growth opportunities and revenue generation in the rapidly evolving interstitial space between design and business. Her 15 years of experience include employers such McCann Erickson Worldwide, Hewlett Packard India, The Second City and most recently, the Institute of Design. She is an engineer and an MBA whose most significant achievement in the field of design has been dropping out of two graduate design programs on two continents in two centuries - the National Institute of Design, Ahmedabad and the Institute of Design, Chicago. Her areas of interest are business intelligence and trends, business strategy as well as creating a compelling user case for design as force for increasing value.