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"By now, we're so aware of usability, I'm not interested in it," Norman says now, proving how much things have changed since The Design of Everyday Things was published in 1988. "I take usability for granted now. That's like saying 'I should worry about whether the bridge will hold.' You're right, that's very important, but we've moved beyond that, you don't worry about the bridge holding now." As Norman sees it, technology has moved along a developmental trajectory that has seen its priorities evolve along with the demands of the user. "In the beginning, it was 'Can you make the technology work?'," he explains. "Then 'Can you make it understandable?' Then 'Can you make it attractive and smoothly designed?' Now it is focused more on the experience. And I'm arguing we should be focusing more on the total experience - the ecosystem."
After 30 odd years in the global design industry opening doors to new
and frontier markets through exploratory user research, concept design, and innovation strategies, Niti returned to academia as a student to pursue a PhD in Product Development at Aalto University's Design Factory. Her dissertation looks at the contribution of design methods to foster agency and capacity for innovation as a resilience strategy to shocks at the micro-level of the individual. Her research approach has expanded the multidisciplinary lens of viability, feasibility, and desirability to a transdisciplinary one where participants generate the actionable knowledge for their own innovation pathways.
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