Let's say you're an ironworker toiling on a skyscraper. You get 30 minutes for lunch, and if you haven't brown-bagged it you'll spend most of that time going up and down the construction elevator to get to someplace that sells chow.
In recognition of this, the Subway sandwich chain has built a special outpost in a shipping container, which was hoisted onto a platform at the Ground Zero construction site last week. As the under-construction Freedom Tower gets taller and taller, the Subway container will be hoisted higher and higher, keeping the workers in sandwiches for the same price as they'd pay on the street. "What you're going to see is a fully functioning Subway store potentially 105 stories in the sky," said Joe Allegretti, Subway's regional development office manager.