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Muji's message: 'best' becomes 'enough'

By Niti Bhan - December 29, 2009

in Object Culture | Design Business

Known for its understated elegance and design, Japanese 'unbrand' Muji has shared a message on its website that is well worth the few minutes it takes to go through the flash presentation.

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slippyfish

15 years ago

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Refreshing. "No Brand" still becomes brand in the eyes of the average consumer, but as an ethos for creating it is a new and strange place to start from, full of possibility.

For more on this topic, people can read "Designing Design" by Kenya Hara.
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