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Object Culture

Muji's message: 'best' becomes 'enough'

By Niti Bhan - December 29, 2009

Known for its understated elegance and design, Japanese 'unbrand' Muji has shared a message on its website that is well worth the few minutes it takes to go through the flash presentation.

Niti Bhan

Niti Bhan focuses on offering strategic insight for growth opportunities and revenue generation in the rapidly evolving interstitial space between design and business. Her 15 years of experience include employers such McCann Erickson Worldwide, Hewlett Packard India, The Second City and most recently, the Institute of Design. She is an engineer and an MBA whose most significant achievement in the field of design has been dropping out of two graduate design programs on two continents in two centuries - the National Institute of Design, Ahmedabad and the Institute of Design, Chicago. Her areas of interest are business intelligence and trends, business strategy as well as creating a compelling user case for design as force for increasing value.

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1 Comment

slippyfish

9 years ago

Z

Z

Reply

Refreshing. "No Brand" still becomes brand in the eyes of the average consumer, but as an ethos for creating it is a new and strange place to start from, full of possibility.

For more on this topic, people can read "Designing Design" by Kenya Hara.
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