You are a conceptual thinker and confident designer who can still manage to fit your ego through our door. You know the value of seeing your creations every week on the street corners of one of the greatest cities in the world. You can manage a staff effectively and efficiently, even if it is an army of one. You know that pointing at things and asking for them to be changed is not art direction, that the best and brightest actually have the skills to do it themselves and lead by example. You know that magic-elves do not come in during the night to correct and complete your images and files. You work hard, play hard, play nice and know that when the going gets tough, the tough get more coffee. You know that print is not dead, it just needs a swift kick in the pants. You've got your boots already laced up.