The simplicity of this bungee cord luggage scale, by Politecnico di Milano students Marcella Maltese and Lin Wei, makes you wonder why nobody ever thought of it before. The demand for these things (what with the miserly 15kg allowance on Ryanair flights in Europe and the clumsiness of other similar products) was proven when the pair sold their first batch of 35 in under an hour at the Travel Trading fair in Milan. They're now looking for a manufacturer. Nice packaging design to boot!
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Ignore the envy of all those designers who never got the idea. heheheh :)
That said for marketing reasons i wish i had thought of it.