Moto has picked up on a rather interesting trend from CES that didn't get a lot of comprehensive coverage: The emergence of alternate materials for familiar objects. Here's Chris Porter, MOTO's Director Supply Chain & Logistics:
In today's crowded marketplace, device-makers should realize that using standard materials in standard ways won't help them stand out. It takes extra investment in supply chain logistics, tooling, and unusual manufacturing processes to create products that seem truly unique. Yet when done right, the extra money spent on materials can become the key differentiator that makes a product successful.
With that in mind, Chris Porter, MOTO's Director of Supply Chain, explored the floor at CES 2010 to pick out a few products and trends that reflect how manufacturers are using materials to deliver strategic differentiation.
Porter looks at rubberized laptops for schools, plastic laptops made partially from recycled CDs and DVDs, bamboo headphones and keyboards and more. Click here to read the piece, and check out our own CES gallery here.