Core77
- Topics
- Features
- Awards
- Jobs
-
Firms
- Firms
- Search Firms;
- Firm Projects
- Forums
-
More...
- About Us
- Contact Us
- Advertise
- About
- Terms of Use
Emerging Markets as a Source of Disruptive Innovation: 5 Case Studies
Tata is rocking all over india. Even they have entered each and every masket and they are being the first competitor in every markets in inda startin from IT to Food stuffs.
And nokia the largest used mobile phone. my relatives have been using 1100 model for past 7 years. that is really made for india
anyways nice post. thanks for sharing
I am an idealist myself, but I have been hungry without a credit card or a credit rating or job, too. real disruption would be changing the imbalance in the world and closing the disparity gap, in that both edges converge rather than one tries to catch up with the other.
As a designer, the unmet need I see is that of improving quality of life - in this case, that might imply value (wealth) creation.
Though I agree with Bhan's point about creating products that "minimize the impact on the environment and need for resources," I question the stated agenda behind creating new products. Why is the primary need that is being called for here related to increasing products and opportunities for income generation? If we are really looking at the needs of the lower income demographic or those in the "bottom of the pyramid," I'm not sure that income generation should be the primary concern.
I have a more idealized view of where I would like to see design impact society. A view where designers see needs, extensions of the design's life, how these designs could improve the journey and more positively interact with our lives, rather than an artifact's brief impact on the market. It seems to me that this incessant creation of things cannot last, and that it would be more valuable to start shifting our thinking of what consumer products are and should be in today's society. Truly considering the value, before it's created--considering questions like, how could this design impact our world/community/society/culture in, say, 50 years?
If we are, here, examining the place for disruptive innovations (or design considerations that should be related to those disruptive innovations), maybe what we should be looking at is how to integrate a design approach that considers our true needs and the needs of others--maybe through disruptive innovation, maybe not--into the market.
Again, all under-performing innovations do not someday become disruptive to the main players.
It' easy to see discontinuous innovations after the fact. Before the fact, they are impossible to see, or even design. The business doing the innovation may not be around long enough to see the day when they disrupt.