Fighting after drinking in pubs in Britain has been found to cost over 2.5 million pounds to the British health care system as there are over 87,000 fights a year. The British Design Council enlisted a local design studio - DesignBridge - to make the glasses more difficult to smash and less dangerous to the victim. They've designed two prototypes, the Twin Wall and the Glass Plus. via
Niti Bhan focuses on offering strategic insight for growth opportunities and revenue generation in the rapidly evolving interstitial space between design and business. Her 15 years of experience include employers such McCann Erickson Worldwide, Hewlett Packard India, The Second City and most recently, the Institute of Design. She is an engineer and an MBA whose most significant achievement in the field of design has been dropping out of two graduate design programs on two continents in two centuries - the National Institute of Design, Ahmedabad and the Institute of Design, Chicago. Her areas of interest are business intelligence and trends, business strategy as well as creating a compelling user case for design as force for increasing value.