Devo is doing some fantastic promotion as they relaunch their band/brand. They're focusing on one of the most telling indicators of devolution: consumer culture, specifically production for consumption. That means you, dear readers.
Check out their positioning statement, Focus Group Testing The Future
Interesting to see that their use of focus groups is being reported elsewhere on the web and in print mags like Rolling Stone as a straight fact. Sure, you can (and should) wonder if they are pranking us or not, and if they succeed (or not), does that change the impact of their provocation? No doubt there's an "Is it art?" rat trap we could devolve (oops) into, but we'll set that aside for now and just bask in the work.
They've also put out a lovely color survey (and we aren't exactly big fans of surveys) here. It's a gorgeous bit of interactive design as well as (of course) a brilliant satire of the concept.
Finally, they are sharing the results of their color focus groups.
It was only a few weeks ago that we had Domino's Pizza using customer research to spawn product redevelopment, and then using that process to promote their improved product. See The Pizza Turnaround, and note the negative quotes posted on the walls of their office. Devo flips that whole conceit back around with this campaign. Stay tuned to Club Devo to see where they take it next.
Steve Portigal is the founder of Portigal Consulting. In the past 15 years Steve has interviewed families eating breakfast, rock musicians, credit-default swap traders, and radiologists. His work has informed the development of music gear, wine packaging, medical information systems, corporate intranets, videoconferencing systems, and iPod accessories. Steve is an accomplished presenter who speaks about culture, innovation, and design at companies like eBay, Adobe, Nokia, Hewlett-Packard, and Dolby Laboratories. He has a graduate degree in Human-Computer Interaction from the University of Guelph and is an avid photographer who has a Museum of Foreign Groceries in his home.
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