APDIG and the Design BusinessAssociation undertook this inquiry, building on the findings of the Cox Review of Creativity in Business, to assess the relationship between government and its design providers, and to explore design's potential to unlock innovation for the public sector. We take the term design in its broadest sense, as a verb rather than a noun, as a set of tools that enables a better way of doing things - whether that means designing effective policy, designing out waste, or designing services that work for users.
According to Gisele Murphy of Design Wales, "the report highlights how the UK Government could benefit from working effectively when commissioning design. The recommendations aim to achieve value for money in commissioning creative work, improve collaboration between designers and public sector buyers, and most importantly, ensure that decisions are end-user focused. The text includes several informative and concise case studies."
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).