Our design vision has been to avoid what our friends at BERG call "a wrist screen running clock software" - we wanted to build the watch. It should feel like you are touching the actual magazine, using your natural body language - not looking through the screen and layers of buttons. Magazines are a luxury that readers can lose themselves in. We have built a digital magazine for a device you can curl up with on the coach. It allows readers to lean back, away from the browser, and just focus on the bold images and rich storytelling. We wanted to build a linear story with a beginning and end. Because we believe that reduced complexity increases your immersion. And that the sense of completion is important.
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Maybe we can see dead magazines such as ID magazine prosper again in this new forum