Kegless is the name of Australia-based designer Tom Hussey's eco-friendly solution to beer--packaging it in a box, which costs less and is a more space-efficient way to transport the suds than in six-packs.
With a two-pronged focus on cost and environmental impact, Hussey's invention eschews pricier bottles, kegs and cans in favor of a revolutionary collapsible container that maintains the CO2 pressure while barring oxygen. And it's turned heads. Hussey is one of 14 finalists in the student category of the 2010 Australian Design Award and the Australian component of the James Dyson Award who will advance to the global competition.
"I wanted to reduce the environmental effects, but also reduce cost and provide a marketing benefit," says Hussey, who has already received interest from one of Australia's major beer producers. "It's all very well to come out with a product that has less environmental impact, but people need to want to buy it."