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Tom Hussey drinks inside the box

By Rain Noe - April 19, 2010

in Object Culture

Kegless is the name of Australia-based designer Tom Hussey's eco-friendly solution to beer--packaging it in a box, which costs less and is a more space-efficient way to transport the suds than in six-packs.

With a two-pronged focus on cost and environmental impact, Hussey's invention eschews pricier bottles, kegs and cans in favor of a revolutionary collapsible container that maintains the CO2 pressure while barring oxygen. And it's turned heads. Hussey is one of 14 finalists in the student category of the 2010 Australian Design Award and the Australian component of the James Dyson Award who will advance to the global competition.

"I wanted to reduce the environmental effects, but also reduce cost and provide a marketing benefit," says Hussey, who has already received interest from one of Australia's major beer producers. "It's all very well to come out with a product that has less environmental impact, but people need to want to buy it."

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The Briny

15 years ago

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This is truly amazing. I have heard of boxed wine, but this is like a cardboard keg. I hope it goes on sale in the U.S. at some point!
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Greg

15 years ago

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If this works, I'd seriously consider importing this. That said, plain old brown bottles work great and are very environmentally friendly as long as the buyer isn't too ashamed to bring them for a refund (they get sterilized and reused, or recycled if broken).
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Christopher Boron

15 years ago

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This is spectacular! Beer is always better on tap, so if it can maintain that taste from a smaller "paper keg" that would be fantastic. Not to mention the benefits of bypassing some of the traditional taste killers of beer: the light degradation most bottles allow and the metallic taste leeching from cans. I'm excited to see if this gets adopted, although I think cans and bottles might not disappear just yet-- too embedded and no good individual consumption alternatives.

Great big kudos on this one.
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