Those crazy-looking devices are not bottles, though they hold bottles inside; the photo is deceptive in that the objects are around a foot tall, about the size of some power drills.
So what are they? Those are ActiveIon's Ionator product, which uses a proprietary technology to turn simple tap water into a chemical-free antibacterial spray cleaner.
Developed from advanced high-cost technology used in food-processing plants and four-star restaurants, the Ionator EXP uses ionization to convert tap water into a powerful sanitizer that's been tested and confirmed to kill 99.9 percent of common bacteria with a simple six-second spray of nontoxic ionized water.
The things are not cheap--the household version on the left starts at $169 and the professional-grade version at right goes for $329--but they'll supposedly last for 3-5 years, during which time you won't have to buy Windex, Fantastik and what have you. Check out the video below, where it's kind of shocking to see that you can spray the same stuff you use to clean a stovetop onto your toothbrush--after all, it's just water.
Don't have an account? Join Now
Create a Core77 Account
Already have an account? Sign In
Please enter your email and we will send an email to reset your password.
I came across an article that explains very clearly some of the problems associated with chemophobia. This point of view is worth considering:
Marketing of innovations born of science (such as ActiveIon's product) ought to educate the target market about the benefits of their approach and the actual residues of other cleaning solvents, not appeal to the target market's ignorance and fear of "chemicals". They really ought to know better than to do this, especially if they're going to use an image of Bill Nye on their web site to promote their product as something based on a scientific principle.