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Chemical-free cleaning in a raygun-like package
I came across an article that explains very clearly some of the problems associated with chemophobia. This point of view is worth considering:
http://tinyurl.com/chemophobia
Marketing of innovations born of science (such as ActiveIon's product) ought to educate the target market about the benefits of their approach and the actual residues of other cleaning solvents, not appeal to the target market's ignorance and fear of "chemicals". They really ought to know better than to do this, especially if they're going to use an image of Bill Nye on their web site to promote their product as something based on a scientific principle.