First there was ZipCar and now there's B-Cycle, a sharing system of "magic bikes that are there when you want one and gone when you don't." While the idea of urban bike sharing is not new, as those familiar with France's Velib can attest, B-Cycle is a rather unusual collaboration between healthcare company Humana, bike manufacturer Trek and ad house Crispin Porter + Bogusky.
First order of business is launching service in Denver, Colorado; as for where they'll pop up next, they're hosting a voting system on their website where you enter your zip code to cast your vote.
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