I first thought this was a spoof but its a real competition with cash prizes and a fast approaching deadline of May 30th. Here's a snippet about the competition followed by more details on their website.
Our fellows in the first world often come to visit and give us their well intentioned but often very problematic "solutions". We thought, why don't we pay back? Dx1W is a competition for designers, artists, scientists, makers and thinkers in developing countries to provide solutions for First World problems.
Dx1W has proclaimed 2010 International Year of the First World in Need, and has defined four main areas to address: Food Production and Eating Disorders, Aging Population and Low Birth rate, Immigration and Integration to Society,Sustainability and Over consumption.
Note: Participants should be 13 years of age or older and a legal resident of a Developing country.
Niti Bhan focuses on offering strategic insight for growth opportunities and revenue generation in the rapidly evolving interstitial space between design and business. Her 15 years of experience include employers such McCann Erickson Worldwide, Hewlett Packard India, The Second City and most recently, the Institute of Design. She is an engineer and an MBA whose most significant achievement in the field of design has been dropping out of two graduate design programs on two continents in two centuries - the National Institute of Design, Ahmedabad and the Institute of Design, Chicago. Her areas of interest are business intelligence and trends, business strategy as well as creating a compelling user case for design as force for increasing value.