You can't own colors, but you can darn sure own the numbers people use to refer to colors. Since the '60s Pantone has made a tidy business doing just that, and today they launch the Pantone Plus Series, an updated replacement for the Pantone Matching System. The Plus Series "supercharges [the Matching System] with a host of new features, colors and digital tools," including a sexy iPad app. Check it out:
What I'd like to see in the future: Pantone coming up with a numerical system to quantify human emotion. We'd see police reports stating "suspect indicates he was feeling Rage 264," your spouse could tell you she's feeling a 20% Grey Sadness, or on your birthday you could say "This is the best gift ever, I feel total Joy 5717-C!"