Got a concept for a bicycle, bicycle accessories, or a more macro citywide cycling system? Notoriously congested Seoul is trying to remake itself as a bike-friendly city and hoping to establish "a healthier cycling culture," starting with a design competition:
Cycles have become an icon of 'eco-friendliness' and 'healthiness,' and are part of a major urban lifestyle trend. Through this competition we hope that all citizens will have the chance to share their own personal visions for a new Seoul, a city that has embraced change through design.
The competition is divided into three categories: cycle design, cycle fashion & accessories design, and cycling infrastructure.