The Droog team on location.
Droog al Arab is the first project of the recently initated Droog Lab. The outcome is a platform for creative development in Dubai, in response to the city's ambition and reputation for excess.
Many know Dubai has the tallest skyscrapers, the biggest malls, luxury cars, indoor skiing and fake coastlines. Driven by an ambition to be the best in the world, Dubai's unprecedented growth has reached a ceiling. Promoting a life of excess in today's financially and ecologically sensitive climate, can certainly make one unpopular.
Inspired by Dubai's level of ambition and ability to build new worlds, the Lab will explore a new model for future development, one characterized by social intelligence and collaborative creation.
The platform will debut at the traffic offices in Dubai on Sunday, May 30th at 7pm. A panel discussion will follow. Participants are director Renny Ramakers, lead designers Jurgen Bey and Saskia van Drimmelen, local partner Rami Farook of traffic and Omran Al Owais of Centimetrecube.
For more info, look here and here.
Droog Al Arab
Sunday, May 30th, 7:30pm
Saratoga Bldg., Al Barsha, Dubai