Paul Jenkins, a graphic designer in the UK, has initiated Nike78 for this year's upcoming London Design Festival. In honor of the the Nike name's1978 birthday, 78 pairs of shoes have been given to 78 creatives to be reconfigured based on "sport." The outcomes and processes of each project will be posted to nike78.co.uk on Sunday, May 30th.
Details are still scant, but we have a few previews. Above, see Ritta Ikonen and Ian Wright's masks (fencing?) made from Nikes. Below, Container Plus tells a sport-inspired story with a pair of shoes and Simon Wild has created an illustrative photograph about "intergalactic sporting."