Yesterday Microsoft took the wraps off of their redesigned Xbox while this morning Apple quietly released their new Mac Mini. Though the products are not in the same categories, both reveal the companies' diverging design philosophies: Microsoft is clearly going after the Alienware-inspired male-centric gaming demographic, whereas Apple seems to be seeking admission to MoMA's permanent collection by unibody-izing the previously plastic Mini into an ultra-minimal form.
In terms of a subjective preference of style, Apple's direction has got my vote hands-down, though it can be argued they're simply doing more of the same; others, like Digital Trends' Rob Enderle, think the new Xbox means Microsoft is "inching closer" or even "passing Apple in product design." I think Enderle's assertions are nuts, but Xbox fans disagree or find the design irrelevant: After being announced, the new Xbox sold out on Amazon in less than 24 hours. Different strokes....
Join over 240,000 designers who stay up-to-date with the Core77 newsletter.
Test it out; it only takes a single click to unsubscribe