Today we welcome long-time Core77 contributor Steve Portigal as a columnist (Yes, we've loved him long time! It was almost 3 years ago that he commemorated 5 years of collaboration.). No doubt you've seen Steve here, talking with his colleagues about the analog human and the digital machine, bringing user research about the Future of Digital Reading to our 1 Hour Design Challenge, hanging out in the bathroom, pondering disruptive innovation, and exploring how vibrators get made. In his copious free time, Steve runs a bite-sized agency in San Francisco that helps companies discover and act on new customer insights. In his column, Steve will be sharing observations and offering new perspectives on contemporary culture and human behavior. You can read more Steve at his blog or follow him on Twitter.
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