Last May, Frog Design was invited by the Lift Conference in Geneva to conduct research on the conference itself and share insights afterwards about what worked, what didn't, and what might make a better conference in the future.
During the conference, Frog conducted research in several ways: through observation, direct interviews, "experience diaries" kept by 50 volunteers, a badge color experiment, twitter tracking, and a short brainstorming workshop.
In the slides above, they share their findings, grouped in the following themes: networking beats content, content on the main stage still matters, making the workshops work, create centers of gravity, and do the basics really well. Have a look through all 49 slides for some insight into your next conference, whether as a planner or attendee.
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