Torino-based designer Danilo Ragona combined his fascination with outdoors sports, his design skills and experience (he worked at Pininfarina Extra), and his wheelchair bound condition into something truly unique: a company that emphasises the fun, excitement and pleasure of a sportsy, active and fully autonomous life for "wheelchaired" people.
His personisable wheelchairs are not only multifunctional and innovative but also great looking design objects.
Mark Vanderbeeken is a senior partner at Experientia, an international experience design consultancy, based in Turin, Italy. He is also the author of the successful experience design blog Putting People First. Mark is a specialist in visioning, identity development and strategic communications and worked in Italy, Denmark, the USA and Belgium. He was communications manager of Interaction Design Institute Ivrea, European communications coordinator for the World Wide Fund for Nature (or WWF), marketing director of Gwathmey Siegel & Associates Architects (USA) and chief press officer of Antwerp 93, Cultural Capital of Europe (Belgium).