As designers, we spend much of our time making things better, but what if to improve someone's life, we had to make something worse? Recent RISD grad (alma mater shout out), Erik Askin recently published "Designed to Annoy: A theoretical look at designing inefficient packaging", a thoughtful twist on the ubiquitous cigarette package. The idea of making something harder to use to encourage a user to rethink their consumption is poignant. I love the thought process and the visual exploration Erik shows. Check out the full project here.
For more than 20 years Michael has been designing iconic products and brand experiences for some of the best brands in the world including Nike, Google, Motorola, Honda, and Hasbro. Located in Portland, Oregon, his studio focuses on industry leading halo projects across autonomous automotive, consumer electronics, travel, mobile devices, wearables, toys and conceptual Hollywood entertainment projects.