You know Heelys, those sneakers with the wheel in the heel that you see kids zooming around on? Starting this month, the company is broadening their product horizons with a new category: A removeable "footboard."
Called the Nano Inline Footboard, the detachable device is not quite a skateboard, not quite a scooter, not quite inline skates. The Nano is designed to correspond with a mating system built into Heelys shoes: by what we can gather from the drawings, it clicks into a cavity left by removing the Heelys wheel in one shoe.
"The unique, hybrid skate system of the NANO Inline Footboard and Heelys wheeled footwear is a radical departure from traditional wood and friction tape skateboards," said Ryan Wills, director of innovation, Heelys. "The product design required a material equally as revolutionary. It needed to be extremely strong and rugged, yet lightweight enough for users to easily jump, grind and perform a variety of tricks."
Heelys selected Eastman Tritan copolyester for the inline footboard because it offers durability, design flexibility and ease of processing. Tritan also is not manufactured with BPA or phthalates allowing the board to meet regulations for chemicals in children's products. Additionally, the ability to tint Tritan provided Heelys with increased color options for the product.
The Nanos will hit store shelves sometime this month. Below are two videos of it: The first is a very "produced" commercial, whereas the second gives you a better look (for the first 30 seconds, the last 30 is skippable) at the product.