IDEO has just launched OpenIDEO, their new platform to solve global challenges through a community of creative thinkers, which, of course, you are invited to join. They've made a nice video explaining how open innovation works, above.
This community will receive a string of design challenges, beginning with Jamie Oliver's Food Revolution challenge, posing the question "How can we raise kids' awareness of the benefits of fresh food so they can make better choices?" The challenge ends October 8th, but as the whole process is collaborative and open from start to finish, better to get involved now by joining here.
And finally, a short video from Jamie Oliver about his challenge:
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