The result of the collaboration was a striking geometric all-over print, which Bantje's describes as:
I avoided the obvious of working with organic forms to go with the wind, water, etc., and instead work deliberately against those forms. I wanted to make something that was incredibly distinctive in the water, and which would disguise its speed and versatility.
Her inspiration for this approach is attributed to the cubist patterns of WWI & WWII "dazzle" US Naval camouflage, a program few had heard of until this year. This past spring I had the opportunity to see many of the original plans for these vessels at Dazzle Camouflage Collection at the RISD Fleet Library. The collection includes over 50 plans, all with their own unique patterning specially devised for their individual environments. Created by Maurice L. Freedmen (described in all seriousness as the "district camofleur for the 4th district of the U.S. Shipping Board, Emergency Fleet Corporation"), the work is an amazing example of pragmatic, functional design. The ships were painted solely as a method of disguise from German U-Boats but are now appreciated as surprising works of art and design.
I love how Bantjes has translated this approach into disguising the Laser's "speed and versatility" through the use of the rigid blocky print, a really beautiful statement of design especially when compared to typical airbrushed boat graphics.
If you happen the be in the market for a laser, one of the world's most popular racing dinghies (there are over 200,000 worldwide), Wallpaper* is producing a limited edition of 12, each for only £10,000!
Willem Van Lancker is a product designer (UX) at Google with a passion for ethnography, maps, data visualization, and producing delightful user experiences.
Willem came to Google from IDEO where he worked as a communication designer focusing on understanding business systems and organizations through visual communication. Previous to IDEO, Willem worked for Apple, where he designed user interfaces for products including iPhone and iPad, and adidas, where he created new brand identities for various major league sports teams respectively.
Willem is a graduate of the Rhode Island School of Design (RISD) with a degree in Graphic Design. While at RISD, Willem teamed with a small group of Brown and RISD students to create A Better World by Design, a now-annual three-day conference encouraging social and environmental impact within educational policy. He also served as a researcher and core member for RISDâ€™s Strategic Plan, charting a new course for RISDâ€™s academic programs and student life initiatives focused on how students of different disciplines can innovate through collaboration.
When he is not working on new innovations for Google, Willem can be found writing, sailing, playing squash (both the sport and the gourd), following English (and American) football, and occasionally regretting the decision to eat that bacon-wrapped hotdog from a food-cart in the Mission District.