Creativity doesn't really fit within a billable hours, 9-5 workday model. But as designers, applying creativity in practical ways, we're constantly tinkering with this conundrum, trying to find the best ways to fit inspiration into efficient and productive structures. One of these structures is working within team-based conditions, a model that many design agencies have jumped on.
Steven Johnson's new book Where Good Ideas Come From, and his nice animated preview video (definitely related to this other nice animated video), examine the circumstances that surround good ideas, and his conclusions support these team settings. In the video, Johnson cites connection and community as the keys to cultivating and propelling good ideas forward.
The book, set to be released on October 5th, sounds like it has some other juicy bits too, including a chronology of the key human inventions and innovations from 1400 to today.