VisionSpring helps local entrepreneurs start their own businesses by providing them with a "Business in a Bag." Each kit contains the necessary tools that enable an entrepreneur to market and sell eyeglasses. As "Vision Entrepreneurs" they are taught to "conduct eye care marketing and awareness-generating campaigns, host one-day "vision campaigns" in underserved villages, sell a selection of affordable, high-quality, stylish, VisionSpring-branded eyeglasses and refer those in need of advanced eye care to partner clinics."
In light of this great work, you can see why we're excited that Canada's high end department store, Holt Renfrew, has launched a limited edition Marc bag (complete with the notable eye chart graphic) to support VisionSpring's efforts.
The Marc comes in pink, blue, white and black and is available at Holt Renfrew from September 30 until October 10, 2010 while supplies last.
(Image via VisionSpring)