The Design Museum Boston final brand identity is here! This project was all about designing communication to a broad, very differentiated, audience: to designers and the general public.
The logotype communicates to a broad audience with purely typographic form. It is direct yet casual. Bold in its own right, but also very approachable and understandable. The bug represents the unique nature of the Design Museum Boston organization, and its approach to design education. The combination of the logotype and bug allows for clear legibility and leverages the bug for brand recognition and to build equity. We're going to continue to work with Design Museum Boston to fill out the system -- colors, logo variations, extensions, and so on.
Thank you for your input, and a huge thanks to Core 77 for letting us share the evolution and development of this project. Continuum is about collaboration, and we felt like we did just that with all of you on this job.
The Continuum Team: John Magnifico, Bryant Ross, Peter Strutt, Will Thomas, Erik Lund, Samantha Allen, Beth Johnson, Leah Schwartz, and Alanna Fincke.