Design is vital to all aspects of our lives. By bringing depth, clarity and transparency to the industrial design process, these case studies reveal the profound importance of the profession. This concrete body of evidence will instill into the collective consciousness design's power to effect positive change. Eligibility: Open to design stories worldwide. Designers, client companies or any interested party may nominate a design story. There are no restrictions on dates in use or in distribution; however, the design story must clearly demonstrate the impact of design.Would-be design raconteurs can get started here, and if you'd like to see last year's case studies (Apple's iPod-iTunes-iPhone ecosystem, Black & Decker's Dustbuster, OXO's Good Grips, Whirlpool Strategy) and are willing to shell out ten bucks for each of 'em, they're available here.
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