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Weird and kind of cool: Nooka's packaging that you eat out of

By Rain Noe - October 20, 2010

In a bid to ensure their packaging is not thrown away, watch manufacturer Nooka has partnered with design brand SiliconeZone to produce a rather unusual product: Packaging that you save and use to eat out of. Nooka's new gem box is microwave-safe and harkening back to the days when the impoverished would save jam jars to use as drinking glasses, though the cooking-grade silicone used here is decidedly more hi-tech.

Nooka's even going to start putting recipes up on their website. Sure it sounds a little weird at first, but you can't say the thinking isn't out of the box....

o

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Weird and kind of cool: Nooka's packaging that you eat out of

Ace

9 years ago

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Brilliant, with a lot of people collecting this type of watches, you can have a whole set of food containers, that's what I call eco design without the usual eco lameness. Good job.
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shane

9 years ago

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this is just weird.
an attempt to justify packaging overkill. if you want to go eco package it in a recycled card or pulp box and be done with it. no one will use this as a food container, you brought a watch... if you wanted a food container you would have brought a food container...
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Alberto Villarreal

9 years ago

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Reminds me of the Nike Presto Watch Packaging Scott Wilson did years ago.
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dice

9 years ago

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are those chopsticks in orange soda?
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SPN

9 years ago

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Pretty genius, kudos to Nooka.
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Rain Noe

I’m a lapsed industrial designer. I was born in NYC and figured I’d die there, but a few years ago I abandoned New York to live on a farm in the countryside with my wife. We have six dogs.