In a bid to ensure their packaging is not thrown away, watch manufacturer Nooka has partnered with design brand SiliconeZone to produce a rather unusual product: Packaging that you save and use to eat out of. Nooka's new gem box is microwave-safe and harkening back to the days when the impoverished would save jam jars to use as drinking glasses, though the cooking-grade silicone used here is decidedly more hi-tech.
Nooka's even going to start putting recipes up on their website. Sure it sounds a little weird at first, but you can't say the thinking isn't out of the box....
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