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How to do a "flip-book animation" using a fast car and drawings printed on a track wall

By Rain Noe - November 15, 2010

When approached to do a commercial for Subaru's powerful WRX STI rally car, creative agency DDB Canada had an unusual idea: Do a flip-book animation--by adhering 760 individual and precisely-spaced frames to a one-kilometer-long wall on a test track. Then mount the camera to the car, which whips along the wall, and once the driver hits a certain speed, the frames blend. Check it out:

Needless to say this took tons of preparation, as you can see in the making-of vid below. Kudos to DDB C's team for insisting it could be done, and doing it, in the face of detractors claiming it would be impossible to pull off without a green-screen.

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How to do a "flip-book animation" using a fast car and drawings printed on a track wall

Obsessionist

10 years ago

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Standing near this setup may result in the most agonizing paper cut ever.
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1394

10 years ago

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Z

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It doesnt say anything about that car if the truck with the camera arm has to go faster to film it.
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Designguru

10 years ago

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so what? Seen better flip book commericals
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Rain Noe

I’m a lapsed industrial designer. I was born in NYC and figured I’d die there, but a few years ago I abandoned New York to live on a farm in the countryside with my wife. We have six dogs.