For one week only, you can get your very own piece of polar ice to keep in your freezer at home. Dutch artists Coralie Vogelaar and Teun Castelein have traveled to the Arctic circle to pick up a large piece of Greendlandic ice and shattered it into a thousand pieces for the world to share.
This weekend, MyPolarIce opened at Museum Square in Amsterdam and pieces of ice are being sold for 24.95 euros until December 6. Their goal: "To sell the pieces to people throughout the country that cherish and preserve it. To let the ice hibernate in the freezer compartment of their refrigerator for better times to come."
Each piece comes inside a 9-inch transparent capsule inside an expanded polystyrene container (both designed and branded very nicely), which can keep the ice from melting for about three hours. "Come get your relic from the last ice age, come get your piece of history and bring the heated discussion home," says their video.
While we commend MyPolarIce for their innovative global warming awareness campaign with a business-model twist, we're not yet lining up (or making a reservation to book a piece of ice, as you can also do on their website). Our eyebrows are slightly raised at the smell of gimmick, because it has surely happened before.
Tiffany Chu is a designer and blogger based in Cambridge, Massachusetts. With a background in architecture and comparative media studies from MIT, Tiffany has a broad span of design experience including work for Pixar Animation Studios, h2o architectes in Paris,Â The New Orleans Office of Recovery,Â design/build in Cambodia, and field research on street vendors in Vietnam. By day, she currently works as an associate at the design and innovation consultancy, Continuum. By night, she dilly-dallies in internet culture, cartography, hot yoga, and dreams up design-entrepreneurial schemes.