International design studio and staunch ambassadors of minimalism Antrepo have been getting creative in the name of their design principles.
The firm have shone the torch of minimalism on a whole host of household brands, from Nutella to Nesquik, to illustrate the impact of the understated—in the way that many a designerly mind has dreamed about for decades. By visualising not one, but two stages of simplification, the guys at Antrepo illustrate just how much unnecessary visual bumpf we as consumers are subjected to.
Check out the Antrepo blog for more package purification.
Sam Dunne is a designer, strategist and writer based in London. Sam is founder of design strategy agency Cohere and Contributing Editor at Core77—reporting broadly on design, technology, food and object culture.