If the Japanese nation is famous for anything, passion for gaming, remarkable toilets and an ability to apply technology to the most unlikely of places are surely high on the list.
So really, Sega's new urinal arcade gaming device, revealed at a recent Japanese technology fair, shouldn't come as too much of a surprise. The game is obviously intended to improve the gentlemen's aim (as well as bombarding him with advertisements that is), but you have to wonder how easy it is to aim at the target whilst watching the action on-screen. The cherub in the demonstration below seems to manage anyway.
Sam Dunne is a designer, strategist and writer based in London. Sam is founder of design strategy agency Cohere and Contributing Editor at Core77—reporting broadly on design, technology, food and object culture.