Many of you know I spent the better half of the last decade working in various capacities for Nike Inc. Recently, Nike launched the Better World micro site, and no other external communication sums up more of what it feels like to work there. The site highlights just a few of the efforts going on behind the scenes there. The things they do that they don't have to and rarely talk about. Like most iceburgs, it is easy to forget most of this brand is under the surface. Their vision is not for everyone, but it is a wonderful example of the dogged pursuit of an ideal manifested through brand, product, and experience. Also a nice piece of HTML!
Be sure to check out the video just below the intro: http://nikebetterworld.com/