..."Instead of making design a more integral, universal and respected part of business, it creates another silo, another separation. Another category of specialists that builds one more barrier to the kind of real systems thinking we need to survive.
It lulls people into thinking they are being creative when they are not. It harbors procrastination and stereotypical thinking, substitutes process for real invention. It robs design of dimension by placing it solely in the world of the brain when design is much more than rational thinking - it is emotion and intuition and sensing and gut. When does a process become dogma? And why is our culture so afraid of the feminine energy? (Don't answer that, I already know.)
It becomes another bit of ideology that makes it even harder for business to embrace a truly original thinker."...
For more than 20 years Michael has been designing iconic products and brand experiences for some of the best brands in the world including Nike, Google, Motorola, Honda, and Hasbro. Located in Portland, Oregon, his studio focuses on industry leading halo projects across autonomous automotive, consumer electronics, travel, mobile devices, wearables, toys and conceptual Hollywood entertainment projects.