I love when we are able to find seemingly simple solutions to everyday problems. Product Tank did just that with "New Rule", a ruler for the visually impaired. Adding to the large, high contrast numbers you would expect, "New Rule" has a slider with a geared wheel that displays the measurement mechanically without the need for the cost and complication of electronics. I love how it goes one step further with a slide out caliper arm.
For more than 20 years Michael has been designing iconic products and brand experiences for some of the best brands in the world including Nike, Google, Motorola, Honda, and Hasbro. Located in Portland, Oregon, his studio focuses on industry leading halo projects across autonomous automotive, consumer electronics, travel, mobile devices, wearables, toys and conceptual Hollywood entertainment projects.