What ever happened to the innocent delights of circus? Colourful Big-Top tents do, of course, still manage to pop up every now and again, but the thrill of fire-breathers and tight-rope walkers has lost a large amount of its lustre and relevance in an age of Wii's and cable TV.
"Sensational Circus Spectacular" is branding concept by one Nathan Godding, a talented senior at Academy of Art in San Francisco, that attempts to update the image of this aging artform. Nathan has combined antiquated typography with an overtly contemporary graphic treatment and colour palette to fantastic results—proving the brilliance of his work by visualising the brand across a full array of media.
Sam Dunne is a designer, strategist and writer based in London. Sam is founder of design strategy agency Cohere and Contributing Editor at Core77—reporting broadly on design, technology, food and object culture.