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imm cologne 2011 :: Kartoffel and Kolsh at Magazin - Prost!

By Shai Akram - January 24, 2011

In the heart of the city's Belgian Quarter, Magazin launches its 2011 collection at its usual venue on Venloer Strasse. The amazing old music hall is furnished with only a few key products (Feldmark tables, Koerfgen benches and Container cabinets).

Instead of walking around a showroom of products, visitors are welcomed to take a seat at a long communal table and enjoy Magazin's famous 'Kartoffel' (hot potatoes with lots of butter and sour cream) with a typical Cologne beer (Kolsh) and have a relaxed flick through their latest catalogue.

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imm cologne 2011 :: Kartoffel and Kolsh at Magazin - Prost!

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Shai Akram

Shai Akram met Andrew Haythornthwaite while studying at the Royal College of Art, the two now run their own design practice and are also members of the Okay Studio collective. Her projects cover creative direction and design for interiors, events, and furniture/product ranges. Shaiâ€™s work is a combination of practice and theory, translating research and ideology into objects and visual language. Her work has been exhibited internationally and projects have taken her to China, New Zealand and Italy- although Shai loves to travel, she secretly wishes she would stay in one place long enough to have a cat.