Oh yes! You read correctly. A magnifying glass with zoom. Pack your bags, the revolution starts here!
In all seriousness, German manufacturer Eschenbach has proclaimed itself a pioneer in the cut-throat world of optical amplification with a product that professes to be a "world's first." Resembling an objective lens in both form and function, the Eschenbach magnifier uses two lenses to maintain crispness of image with up to 3.4x zoom.
Hardly the next iPhone, you might quite rightly say, but any company that can innovate in something so mundane deserves at least a small mention.
The MenasZOOM magnifying glass will set you back about $135 on the Pro-Idee e-store.
Sam Dunne is a designer, strategist and writer based in London. Sam is founder of design strategy agency Cohere and Contributing Editor at Core77—reporting broadly on design, technology, food and object culture.