What Happens When is a temporary restaurant in SoHo New York that will be open for nine months. The creative team behind the project; John Fraser (chef), Emilie Baltz (branding & graphic design), and Elle Kunnos de Voss (interior design) will transform the space each month to create a new thematic dining experience.
Working with almost no budget, the team turned to Kickstarter to help realize the project and added another layer of community involvement by asking for theme suggestions from donators. Each theme is called a movement, and 'Movement 1' debuted in February with a stark Nordic wonderland interior.
The space was conceived to be flexible, a grid of hooks spans the entire ceiling, lamps are suspended with an extra 15ft of cord, and all the furnishings are inexpensive making them easy to modify and change. Transition time between the themes is tight, the team has from midnight when the restaurant closes to 3pm the next day to finish each movement—sounds like being back in design school!
This months theme (Movement 2) plays with scale, over-sized pine needles dance across the ceiling, little animal tracks can be found throughout the space and a moss-laden swing with miniature landscapes of plants and birds greet visitors when they enter. The project is an opportunity to experiment with ideas as much as it is an event.
We'll be updating the gallery with photos from each movement as they emerge so be sure to check back. If you're in New York make a reservation and let us know what you think.
What Happens When
25 Cleveland Place, NY NY
Tuesday - Sunday, 5:30pm - 11pm