During Sofia Design Week Puma is running a Creative Factory where everyone is invited to design their own jacket. The cut is always the same (available in different sizes) but the colors of the various pattern parts (seven in total) can be chosen individually.
So, for the equivalent of about $25 (charged for the sewing), you can create a one-off sports jacket. A great idea housed in a nice location in the middle of Sofia—an apartment right on Shishman Street. Not only can you watch the production process of assembling your very own Puma jacket, but you can also recharge your batteries in a welcoming hangout after walking your feet off, looking at the festival.
All the individual pieces are already pre-cut with a laser cutter.
Two tailors at a time are working over the course of a ten hour day to produce all the jackets for the Puma Creative Factory visitors.
Creative chaos - trying out different color combinations.
A yummy fabric cake.
The "parcels" put together from the pre-cut patterns, going to the tailors.
Lots of nice little details that make this "factory apartment" a very home-y place indeed.
Brit Leissler lives and acts between London and Berlin. After receiving a Master degree in product design from the Royal College of Art in London she started her own Shoot the Stylist! design studio. She also works as a design educator for various institutions and founded Punch'n'Cuddle Ltd., producing and distributing her own products.
When taking a break from the design world she writes, sings and composes quirky electronic pop or travels the planet. Brit loves all forms of eccentricity, joins up the dots and aims to get into interesting conversations with all kinds of weird and wonderful people. As a hardcore digital camera gunslinger she shoots everything that moves and grooves. She doesn't eat animals, is hot for cheese, loves the Kensington Squirrels, robotic dance moves and life enhancing ideas.