Images and reporting by Carren Jao
Perennial favorites, Molo's traveling cocoon-like exhibition display has been one of the most notable on this year's design circuit. It was nice to see the Vancouver-based studio's immersive softwall displayed at this year's Dwell on Design.
Molo's prime spot on the show floor allowed for a 360-degree viewing—visitors could see floating "Cloud" lamps suspended from above almost like jellyfish and stacks of brown kraft paper that surround the booth like a little oasis.
Their softwall + softblock modular system, a flexible wall that can be expanded and contracted depending on the needs of the space, is also held at the MoMA permanent collection.
The brown kraft paper is 100 percent recyclable and made from 50 percent recycled fiber. The softwall + softblock system is modular. Concealed magnets seamlessly connect each wall. Though it looks quite delicate the folks at Molo assure me that the seating is strong enough to even stand on.
Molo also brought along the Cappello lamp, their most recent lighting project. The lamp is an elegant production with clear influences: the cored marble base used in the "Arco" lamp by the Castiglioni brothers is the inspiration for the base on which the steel rod rises. On the rod, the paper cap attaches using a concealed magnet. This small innovation enables the cap to be adjusted along the steel rod.
At the end of the day, Molo not only won us over, but went home with two awards: Best in Show at Dwell on Design Awards and the first ever Modern World Award for the Create category.