The Danish government expects design to become an even more powerful driver of innovation in the future. In the autumn of 2010, therefore, the government asked a group of six people to articulate a vision for the future—Design 2020. The group consists of design educators, practicing designers and those in the business of design.
The purpose of the Committee is to suggest how design can be strengthened and
used in order to contribute to growth, productivity and innovation—areas in which Denmark faces substantial challenges.
A new report presents the Committee's overall vision for design in 2020. It also describes the long-term challenges in the design field, and how these challenges could be solved.
Focus areas are design as a driver of innovation, design competencies, design research and knowledge sharing and branding of Danish design.
Supporting the Committee's work was the study Mapping of International Design Policies and the Strategies for Leading Design Schools and Research Institutions—which focused in particular on so-called third-generation design policies, which emphasize the use of design as an important tool for cultivating innovation and meeting societal challenges.
The Committee envisions that, in 2020, Denmark is known worldwide as the design society—a society that, at all levels and in a responsible way, has integrated the use of design to improve the quality of people's lives, create economic value for businesses, and make the public sector better and more efficient.
Based on the Committee's work, in the near future the Danish government will present a new and forward-looking strategy for Danish design.