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I've chosen not to embed the video because while the concept is sound, the video is poorly produced. Although this product is aimed at those who work with sound, the voice quality of the video is paradoxically poor; compounding the problem, annoying club music has been mixed into the video at a dominating volume that makes the narration nearly inaudible. Here's to hoping these guys can get a better video up that gives their product a proper chance.
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Rain Noe
Rain Noe is a writer and industrial designer based in New York City.
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Elastick: A Universal Stand for Tablets Etc. for the Music Industry
Not to mention over-designed, frankly. It could be a lot more compact and portable if it was simplified.
Usually when designing shapes like that, You try to avoid making it look too phallic, seems like the designer went the other way around for this one and decided to go literal...